Mini Market

Travelling boutique/exhibition pop up store, re-curated for each stop, creative direction by CITIZEN:Citizen

Silverman Gallery
804 Sutter Street, San Francisco, CA.
August 1st – 30th 2008

One of the growing elements of CITIZEN:Citizen is that of curatorial and creative direction. We develop culturally significant ideas, projects and events for organizations ranging from global fashion houses to galleries and museums. It’s a natural extension of our interest in offering new ways of seeing.

When we were asked by Jessica Silverman of the eponymously named gallery to help develop the Mini Market concept, it seemed an ideal partnership, as much of what we do as a brand is provide context for the work we produce. We saw Mini Market as part of our ongoing exploration of retail, consumerism, art and products.

For the month of August 2008 MINI MARKET a boutique and exhibition, premiered in San Francisco at the Silverman Gallery. Art and creative direction were executed by ourselves including store interior concept, design and layout, graphic design and art direction. We also developed the logotype and created “shopping for art and the art of shopping are brought under one roof”. Also fifteen items from the CITIZEN:Citizen collection were curated for the pop up store.

Mini Market is conceived as a traveling pop up store re-curated for each stop, creating both a literal and metaphorical space to challenge the contemporary retail monopoly and shopping monotony. Beyond the current economic challenges, retailers are struggling to understand what their future’s hold. There is, however, a small and diverse group of retail propositions currently emerging, such as the New High (M)art, The Echo Park Time Travel Mart and Royal T. In line with these is The Silverman Gallery’s MiniMarket. Jessica Silverman, director of the gallery, called upon CITIZEN:Citizen to bring its conceptual structure along with its creative and art direction to the project.

For its first incarnation, Mini Market brought together local and international designers, collectors, retailers and artists who are invited to sell and display their work. MINI MARKET will offer vintage collections as well as new lines, limited editions and specialty services, therefore, it was possible that items became sold out during this time. This gives MINI MARKET the opportunity to rearrange, restock or leave empty certain areas as a testament to its presence, popularity and disappearance. MINI MARKET is a concept shop, an exhibition and ongoing project, ready to travel to your gallery or boutique. Scale, product and design are subject to change.

Collaborators for the San Francisco iteration: Selima et Benjamin, Los Angeles, Luke Butler, San Francisco, Alexandra Cassaniti, Los Angeles, Susan Cianciolo, New York, CITIZEN:Citizen, San Francisco, Eliza Douglas aka We Are Married, New York City, Alexander Krolll, Los Angeles, Jessica Miller, San Francisco, Nasty Gal Vintage, San Francisco, Saddlelite Denim, Los Angeles, Starstyling, Berlin, Steven Leiber’s Basement, San Francisco, Chris Rubino, New York, Keiko Takano, San Francisco, Tanya Wischerath, San Francisco, Miller Updegraff, Los Angeles and more!

Silverman Gallery
Since its inception, the aim of Silverman Gallery has been to represent emerging San Francisco and International artists, collaborating closely with them in long-term relationships that facilitate an understanding and awareness of their work in a global context. For an artist’s first exhibition, a “hybrid show” is often produced. The artist and Silverman Gallery collectively choose and exhibit a selection of work by heroes/heroines influential to the artists practice. By doing so, a framework of references is constructed that form a network between generations and enhance the viewer’s experience.


Market traders stall

Opening night

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