Stefan Boublil

“I meet a lot of people through my work. What do i do, you ask? I’m not sure either but the fact remains, I meet a lot of people, which, for somebody striken with intense agoraphobia, is quite an accomplishement in itself. Anyway, one of my favorite chaps along the years has become Philip Wood from CITIZEN:Citizen. He is a quite a frank character with plenty of vision for the company he runs. Always skewing to the left of center, he appeals to a sensibility I didn’t know I had. You see, when I started The APARTMENT as a place for contextual design, I did so in no small manner to piss off the whole movement of design as art, untouchable and unapologetically expensive. I saw design as something to be used, trashed and bought again, non-precious and available for all, not to be put behind glass at any cost. But Philip saw nothing wrong with messing with these division lines, and because he does it with humor and elegance as well as respect for the medium, the whole concept of those lines blurring became a lot more palatable to me. Because of this approach, he deflated the whole concept of design as important. He changed my mind and you can’t ask for any better gift than that.”

Stefan Boublil
Founder & Creative Director of The APARTMENT